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Earlier today, a friend shared a link to an eye-opening article about how we all, from time to time, fall prey to the ‘sunk cost fallacy.’What this means is that things, people or events we have already invested time and money in, we tend to stick with, even after we realise that there is little or no benefit to do doing so.

Option not Obligation: How to Beat the Sunk Cost Fallacy. – With the costs being equal, and the option B outcome being significantly better, the obvious logical choice is option B, but so few people make this choice. Instead, they succumb to the sunk cost fallacy and end up wasting their time, money, and energy on things they shouldn’t.

Understanding Sunk Costs- A Life-Changing Secret – Six. – One literally life-changing secret I learned in economics is to recognize and discard "sunk costs." A "sunk cost" is a cost that has already been incurred and thus cannot be recovered. The magic of understanding sunk costs is that once a cost is sunk, it should have no bearing on future decisions.

Seven Mental Biases That Can Impact How You Invest – Then you may have fallen victim to the sunk-cost fallacy. will go to great lengths to seek out information to uphold our preconceived notions. For instance, one legendary Ohio State study surveyed.

Victims of the Sunk Cost Fallacy – DESK Magazine – "Seize the day, then let it go." Marty Rubin. The sunk cost fallacy is also often used as a powerful tool that we designers can use to make our products more "sticky". Games such as World Of Warcraft or Farmville are prime examples of the sunk cost fallacy at work.

Reasons to Refinance – Michael Anthony O’Connor – C2 Financial Mister Mystery may yet fatally undermine Nama – At the heart of his legal challenge is the belief that his transfer into Nama will damage his business, making it difficult for him to refinance short-term loans. may yet come to fatally undermine..

Don't Get Sunk by Sunk Costs – Low Code Life – The other day I came across an article describing 8 mistakes our brains make subconsciously, and it struck me that I was experiencing one of them at that very moment, namely the sunk cost fallacy. Let it go, already. (photo – "sunken skiff" by Jenny Spadafora) There’s lots of information online about this phenomenon, so.

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How You Can Tell That It's the Right Time to Quit. – To help you let go of sunk-cost thinking, economists recommend instead considering opportunity cost. Whereas a sunk cost is about the past, opportunity cost is about the future .

Sunk Cost Fallacy: You stay in it because you have already "sunk" so much into it. Solution: You need to find someone with an objective point of view to point you in the right direction. One person or a group of people to lead you down the road to success, and help you get out of the sunk cost you have accumulated thus far.